Evergreen Communications partnered with Samakjë, a distinguished Lebanese-Mediterranean seafood restaurant in Dubai, to enhance its brand presence through strategic PR and media relations. Our approach involved crafting compelling narratives that highlighted Samakjë’s unique fusion of Lebanese and Mediterranean cuisines, its prime rooftop location atop Nakheel Mall in Palm Jumeirah, and its commitment to using the freshest seafood. These stories were tailored to resonate with both local and international audiences, emphasizing the restaurant’s modern ambiance and culinary excellence.
To maximize media exposure, we engaged with key media outlets and influencers in the UAE’s vibrant food and lifestyle sectors. By organizing exclusive tasting events and personalized dining experiences, we provided media representatives with firsthand insight into Samakjë’s exceptional offerings. This hands-on approach led to feature articles and reviews in prominent publications, effectively increasing the restaurant’s visibility and attracting a discerning clientele.
Our PR strategy also encompassed leveraging Samakjë’s stunning location and modern design to host high-profile events, further cementing its reputation as a premier dining destination in Dubai. Through these targeted efforts, Evergreen Communications successfully elevated Samakjë’s profile, establishing it as a must-visit venue for those seeking an unparalleled seafood dining experience in the city.
